Undergraduate courses in marketing the university of. Develop a model marketing plan that includes an analysis of competition, pricing, promotion, distribution and the value proposition. Describe how marketing control compares actual results with planned objectives and acts on deviations from the plan. School of business and economics mktg 446003 marketing. Upon successful completion of this course, students will be able to. Marketing is a fundamental and essential business function. This course provides an overview of marketing processes and marketing principles, and provides students with the opportunity to apply the. Taken in the final year, this course serves as a capstone course that integrates all concepts and frameworks learned from prior marketing courses. Marketers must closely monitor the technological environment for a number of.
The course explains the nature and purpose of marketing, followed by the fundamentals of each of the most important marketing tasks. Register now for amas product management training ama. Syllabus for marketing management harvard university. Marketing and public relations university of prince. You can add any other comments, notes, or thoughts you have about the course structure, course policies or anything else. During this course, the importance of marketing in our lives is. The course examines digital marketing strategy, implementation and executional considerations for btob and btoc brands and provides a detailed understanding of all digital channels and platforms. These processes include, but are not limited to, advertising, promotion, distribution, and product management. Leaning outcomes by the end of this course students will be able to.
Portfolio analysis, such as bcg growthshare matrix or ge business screen. Explain the significance of a target market and a marketing mix in the development of a firms marketing plan. Develop a marketing strategy using an understanding of customer behaviour. There will be a focus on the management of the marketing activities and how marketing relates to overall organisational functioning, including the management of exchange processes between business units and consumers and between firms. This course is the first exposure to the subject of marketing and covers detailed description of principles of marketing through local and international examples. It is not a contract, and is subject to change as necessary. Curriculum for academy profession degree programme in. Describe how the uncontrollable variables create opportunities and threats in the development of a firms marketing plan. Mkt372 business to business marketing mccombs school.
Through a combination of gamebased learning, online technology and the development of a learning journal, this innovative module allows students to gain a deeper understanding of marketing theory and apply it to realworld settings. The major topics of classical marketing are covered. Special emphasis is placed on adopting and maintaining a customer focus when. This course will introduce you to the principles of marketing and, through analyses of realworld marketing issues, will allow you to apply these concepts to address problems and opportunities facing australian marketers, both domestically and internationally. The marketing concept, a crucial change in management philosophy, can be explained best by the shift from a sellers market one with a shortage of goods and services to a buyers market one with an abundance of. This is an advanced course for undergraduate students specializing in marketing. Mark3082 course outlines strategic marketing unsw business. Kumaran rajaram course coordinator, richard chua, lam chow loon, ching kwock wing and michael boey page 1 last amended.
It is designed to serve as an introduction to the theory and practice of marketing. Strategic marketing management is a capstone course that brings together what has been learned in earlier marketing courses and introduces marketing. This course introduces the essentials of marketing management and its strategic. These will help you to understand the practical side as you learn the theory. In this course you will learn about the real nature and scope of marketing management of which advertising and sales are simply two. Instructors steven eppinger professor of management science and engineering systems. The following outline is provided as an overview of and topical guide to marketing.
It challenges students to pull it all together and introduces a macromarketing perspective while integrating earlier courses in marketing and other disciplines. A marketing plan is a document used by companies to outline the marketing processes, needs, efforts, and platforms that will be used for a specific time frame. Participants will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy. In this course, you will learn how businesses create value for customers. Free powerpoint tutorial complete powerpoint tutorial. Core marketing and sales skills for business professionals. The business school expects that you are familiar with the contents of this course outline. The course will provide with a systematic framework for understanding marketing management and strategy. Marketing and sales training coursesmeirc training and. Ben bentzin, mkt 372 business to business marketing spring 2017 sec. Mark2055 services marketing and management course outline. Discover the tools and techniques you need to effectively manage the increasingly complex product management process and gain more control of the myriad tasks at hand. Standard course outline mktg 300 principles of marketing i.
Students will execute the processes and systems implemented to monitor, plan, and control the dayrtorday. We will examine the process by which marketing builds on a thorough understanding of buyer. Mar 3023 marketing management is a course that examines the role and importance of. Wisconsin standards for marketing, management and entrepreneurship.
Service marketing and management 15 points semester 1 1193 course prescription focuses on services, service design, and service innovation, with the aim of developing empathy for customers and understanding the customer experience. Class sessions consist of lectures, discussions, and guest speakers on pm topics. Analyze a case following standard case analysis procedures. Explain how the marketing mix elements are blended into a marketing program. Customer experience cx and brand activation professional. It analyses the business need for customer orientation, the evaluation of markets and the targeting of market opportunities. People often confuse marketing with advertising and sales. Marketing management 15 points semester 2 1195 course prescription a comprehensive overview of the central principles and concepts of marketing management. Final course grades shall be based on at least three 3, and preferably four. Submit final copy of your paper in either of two ways. This course offers a complete introduction to professional marketing thought and action. The goal of the sales management course is to examine the elements of an effective sales force as a key component of the organizations total marketing effort.
Most theorized that by adapting these stories in the big screen can earn the film makers an award. The purpose of this course is to prepare you for real world marketing challenges described above. Be2601 management principles, competencies and skills s2, ay1617 instructors. The key to ensuring the successful implementation of the marketing process is management of various components.
Bm3501 marketing strategy course description and scope. Marketing management detailed course outline week 7. Marketing management is a core subject for the mba course of all universities and has. Most word processing programs will save documents in rtf rich text format. Learn marketing management i from university of illinois at urbanachampaign. Upon successful completion of this course, the student will have reliably demonstrated the ability to. Course objectives, student learning outcomes, evaluation instruments, and instructional. Examine how marketing plans change with the life cycle or market conditions of a product or service. Describe the strategic marketing process and its three key phases.
Students work on a teambased pm project in the field. In this course, you will be introduced to the principles underlying these activities and given opportunities to try your hand at analyzing markets and formulating strategy. Marketing management1 course outline course objective the course focuses on formulating and implementing marketing management strategies and policies, a task undertaken in most companies at the strategic business unit level. Businesses and investors will recognize brands as the companys most valuable assets. Mktg 300, is 301 students must have taken a generalbasic marketing course and business communications course before enrolling in mktg 494. Marketing strategy course description and scope the purpose of this course is to prepare you for real world marketing challenges described above.
The course will extend students understanding of marketings reach and potential impact in achieving its overarching goals. Marketing 454, businessto business marketing, 3 credit hours department of management, marketing, and international business note. Whether called marketing strategy, strategic marketing planning, strategic brand management, this course is usually offered as a capstone course. The course augments classes that pm students should be taking in strategy, marketing, product development, and entrepreneurship. Marketing management is designed to build on the knowledge acquired in foundations of marketing thought. At the otago business school we monitor the quality of student learning and your. Learn best practices in developing and writing a comprehensive marketing plan. You will have a threeday window to take the quiz, normally from friday. Marketing management seeks to meet organizational objectives by effectively satisfying customers in a dynamic environment. How to make an adapted screenplay outline pdf examples. Standard course outline mktg 300 principles of marketing. The book is profusely illustrated with samples of product offers, and advertisements relevant to each topic. The overall objective of the course is to provide students with the basic understanding of marketing concepts and theories as marketing management course aims to give students the basic knowledge of the marketing discipline. Marketing social and managerial processes by which products, services, and value are exchanged in order to fulfill individuals or groups needs and wants.
Taken in the final year, this course serves as a capstone course that integrates all concepts and frameworks learned. Course syllabus 1 2691spring 2015 haas school of business pricing policy mba 269 university of california, berkeley spring 2015 professor teck h. Marketing is the art and science of creating customer value and market place exchanges that benefit the organization and its stakeholders. Develop a marketing plan or strategy for a product or service e. Course outline, semester two 2019 university of otago. Introduce you to the concepts, analyses, and activities that comprise marketing management, 2. Managemt 7104 marketing management course outlines. Course description marketing is a dynamic and an exciting field, a key tool in confronting the challenges american enterprises are facing at home and abroad.
It is a vision about how to develop, strengthen, defend, and manage a. Marketng 1001 introduction to marketing course outlines. It enlists all the marketing movement of a businesss marketing department and the items that are needed to achieve the desired results. See the graduate profile this course belongs to at the end of this course outline. Marketing management detailed course outline week 7 thursday, april 17 the marketing battle will be a battle of brands, a competition for brand dominance. How to make an adapted screenplay outline pdf you may have noticed that hollywood usually has a knack on making movies out of novels, books, plays or an event that took place in reality.
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